A great e-commerce website should be uncomplicated. This will allow consumers to easily navigate all throughout the site, choose the items they like, put the merchandise in their own shopping cart, and then make payments when they will check out. When ordering from a mysterious supplier, you will be exposing yourself to consequences such as unsent goods, products that do not match up their own published description, inadequate post sales service, or improper use of your credit card details.  Investigating the sales past of the dealer will help determine if the retailer is reputable or not.